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By Michelle Bertello,
USA Religious News
January 4, 2007 (Los Angeles, CA)-- With catchy phrases like “PR with a Higher Purpose” and “Kingdom Impact in the 21st Century,” it’s not surprising that what was once a virtual impossibility for those with religious content is now a genuine reality—impacting the mainstream media with value-based messages from faith-based organizations, businesses and ministry leaders.
At the forefront of this media-rich-turnaround is the nation’s fastest growing public relations firm, “WDC Media,” a Christian media firm specializing in dynamic news crossovers. Although now a thriving force in the media world, the road to success did not come easy for WDC Media.
“Convincing religious leaders about crossing their message over as news was a real challenge when the agency was first founded in 2003,” says Susan Zahn, President/CEO of WDC Media. “I walked by faith and not by sight.”
Faith appears to a have paid off for Zahn in a big way… WDC's client roaster includes, Trinity Broadcasting Network, founded by Paul and Jan Crouch; First amendment attorney and media personality, Jay Sekulow, host of Jay Sekulow Live and ACLJ This Week; popular life-coach, TV host (Paula White Today), turned author Pastor Paula White (co-pastor of Without Walls International Church) and the worlds largest interactive Christian website "LivePrayer.com" and its spin-off syndicated TV show "Live Prayer with Bill Keller"--to name but a few.
The firm is also associated with a dozen inspirational films, including: “One Night With The King”, “I Flunked Sunday School”, “Hidden Secrets”, “Six: The Mark Unleashed”, "Home Beyond the Sun" and “STING: Moment of Truth” (complete list at www.wdcmedia.com).
“WDC understands the importance of knowing how to talk to the media and the general public,” says Zahn “Our team identifies media-opportunities for our clients and frames each item as a news story which results in positive media coverage. We don't sit-around and wait for news to happen, we drive a story out there and create news streams where none existed before."
Krystal Collazo, a senior publicist with WDC, says, "Our firms core mission is to spread the message of God's love using a positive Christian public and media relations model. We are successfully impacting the media for the glory of God through our clients."
In addition to Zahn and Collazo, WDC's key telecommuter staff includes two other publicists, several professional writers, a senior editor, an online news syndication manager and support staff (PR assistants). WDC Media is also unique in that professionalism, faith and technology are mixed to launch powerful outcomes for clients.
“We utilizes cutting edge technology to manage our clients cases in real time through our interactive online office and state of the art distributing technology to drive out our clients important news, 24/7,” says Zahn. "How WDC has evolved is nothing short of supernatural. "It has God's hand-print written all over it. We are a channel that the Holy Spirit is raising up in these last days to reach the lost through mediums they can relate to—News, TV, Motion Pictures, Books and Music. It’s about His Glory, not ours.”
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